week 23 - Twitter accounts really are echo chambers, study finds

 When it comes to politics and the internet, birds of a feather really do flock together, according to research confirming the existence of online echo chambers among the most politically engaged Twitter users.

A study of 2,000 Twitter users who publicly identified as either Labour, Tory, Ukip or SNP supporters has found they are far more likely to interact with others from the same party and to share articles from publications that match their views. Ukip supporters are also far more engaged with “alternative” media outlets, including Breitbart and Infowars, two US-based sites identified with the alt-right that have been regularly accused of publishing misleading or false stories. 

The research was carried out by the thinktank Demos, which looked at the tweets sent between May and August last year by 2,000 people who have publicly stated their political allegiance on their profiles and who had at some point addressed a member of parliament in their tweets.

Report author Alex Krasodomski-Jones said that while the accounts looked at were not representative of either the broader population or Twitter users, they provided a sample of Twitter’s “political classes” who were also more likely to be engaged in political debate and action outside the platform.

Krasodomski-Jones said the behaviour was exacerbated by some media outlets using polarised views to attract audiences. “This attention economy, vying for clicks, eyeballs, pushes people into very confirmatory outlets. The rising popularity of this sort of alternative news is something that caters specifically to a specific group. It’s more than just news – it’s ideologically driven.” 

As well as the more extreme US sites, Ukip supporters also counted for more than half of all links posted to articles on the Daily Mail, Daily Express, Sun and the Guido Fawkes site.