Monday 13 March 2017

Collective identity: blog task

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
Who are you? - 
This section talks about what we do in order to construct our identity; fashion statements, hairstyles,make-up or indeed. We have complex ideas about our selves; there is a difference between the person we think we are, the person we want to
be and the person we want to be seen to be.

I think, therefore I am - 
This section is about how we perceive ourselves and the system of categories we fit into ;Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into. 

From citizen to consumer - 
This section goes on to talk about people buying what they 'want' instead of what they actually 'need'. 

The rise of the individual - 
Dominant values help shape how we see ourselves; and by the late 1960s and 1970s the
notion of individualism began to take hold, reacting against what can be seen to be the more conformist values of the past.

Branding and lifestyle - 
Branding is the association of a ‘personality’ with a product.

Who will we be? - 
Through the anonymity of the internet and particularly the possibilities afforded by the
creation of avatars, we have more control over our public image now than ever before.

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
Adidas 
Disney 
Nike 
Apple
Topshop

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I do agree that the modern media is about 'style over substance', meaning that people put try hard to fit into a well-known brand, they end up forgetting about their own identity. 

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Baudrillard suggests that the media constantly has a dominance over us, and he calls this '‘media saturation’. He also states that, high cultural value being placed on external
factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion. The influence of the media in providing the images, the products, the role models and the ideas that we use to help construct an idea of identity and image has been tackled widely in film.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think my presence on social media does present an accurate reflection of who I am. However I have removed pictures form a social media site due to what it shows about me as an individual. 

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I strongly disagree with data mining, I don't think companies should be allowed to have personal information in order to sell us products. 

Saturday 11 March 2017

NDM Index - updated













Thursday 9 March 2017

week 24 - Why a digital detox is bad for all of us

These days it’s tempting to ignore the news entirely, says Ruth Whippman. But it’s essential that we stay fully engaged. 

The “digital detox”. It’s the new juice cleanse. In the age of constant connectivity it’s now our minds rather than our bodies that need urgent purification. According to Ofcom, the average adult internet user spends more than 20 hours a week online.
 Our smartphones have become tiny iron lungs, our dependence on them so total that we now can’t finish dinner or even a sentence without checking our email. 

Mention the word “election” on Facebook in the morning and by lunchtime you’re estranged from your entire family. It’s hardly surprising that it has become standard “wellbeing” advice that we should switch off entirely.

If the news makes us anxious, there’s a reason for that, and we would do well to listen carefully to what that anxiety is telling us and do everything in our power to keep reading. If the soul-sucking digital drudge of the smartphone is making you sick, then buy the paper version of the newspaper instead. If constant connectivity is stressing you out, then set aside a time each day to read the news and switch off the rest of the time. 

Channel your anxiety into activism. Volunteer, protest, donate. Read the news in a forest, or in tree-pose. Set whatever boundaries you need to. But whatever you do, don’t switch off. Everyone’s wellbeing depends on it.

Identity and the wider media

1) The Factsheet discusses how identity is a complex subject. What does it suggest defines our identity?

Identity is a very complex subject. How we define ourselves is based on a complex set of relationships but we can think about our idea of ‘self’ as being:
 • who we think we are • who we want to be… and • who we think others think we are.

2) Complete the task on page 2: suggest media texts that could reinforce that someone is non-mainstream; edgy; a pleasure seeker; fashionable; witty and fun; cutting-edge.

3) What examples are suggested for a case study on urban youth?
One example suggested for a case study on the urban youth, is the chat show Jeremy Kyle. Films Harry Brown and Eden Lake put working class urban youth into the role of villain in their narratives. Youth culture was a threat to urban life and the older generation in Harry Brown and to rural peace and the middle classes in Eden Lake. 

4) What does Hebdige argue with regards to youth culture?
Media theorist Richard Hebdige says that youth cultures show their resistance to the dominant culture through their style choices. Urban youth can show itself to be outside the mainstream by adopting the uniform that is feared by mainstream culture and they learn about this fear in the media representations.

5) What other theorists are referenced alongside Hebdige? How do they link to the issue of youth identity?
Other theorists linked alongside to Hebdige:

  •  (Acland) - The media continues to represent these youths as deviant in an attempt to reinforce mainstream values. 
  • (Perkins) - these representations are constructed by people outside this group.
  • (Giroux) - a reflection of adult culture’s fear of urban youth  Those within the group though have their status as outsiders reinforced.
6) How can we link our Year 12 case study on Ill Manors to youth and identity? What specific examples from the case study could be used to discuss Hebdige’s theory that youth culture challenges mainstream culture and dominant ideologies?

7) What does theorist David Gauntlett suggest regarding the media’s influence over the construction of identities?
David Gauntlett claims that the media has a large influence on identity. He believes that stereotypes construct individuals and how we see them. 

8) Do you agree that Hebdige’s view that youth culture will always seek to resist mainstream culture and challenge dominant ideologies?
I do agree with Hedbige's views regarding that youth culture will always seek to resist mainstream culture and challenge dominant ideologies, I think people in today's society do try to challenge negative stereotypes and dominant ideologies. 





Monday 6 March 2017

week 23 - You don’t have to act like a newspaper on the net, Peter Preston

In some ways the New York Times is the BBC of print journalism: dominant, revered, imperious, sometimes bathed in irritating self-congratulation. But it is also, inevitably, an obsessively observed leader in the hideously difficult business of moving from newsprint to digital screen. If the Times can make it, perhaps others can. If the Times fails, then newspaper companies everywhere can start to despair.
The New York Times on a tabletWhich makes its latest health check (from an officially appointed team of its own journalists) seem very important. Three years ago, a first “innovation” team report plumped for digital integration and chose subscriptions – paywalls rather than advertising free-for-alls – as the chosen survival route. Now “Our Path Forward” marches ambitiously down that road.
“We now have more than 1.5m digital-only subscriptions, up from 1m a year ago and from zero only six years ago. We also have more than 1m print subscriptions, and our readers are receiving a product better than it has ever been …”
But such success isn’t enough, apparently. Transitions never go fast or far enough – unless of course they go too far, too fast. The danger down this trail is a relentlessly balanced tour of Cake-and-Eat-It territory. “We need to reduce the dominant role that the print newspaper still plays in our organisation and rhythms, while making the print paper even better.”

week 23 - Twitter accounts really are echo chambers, study finds

 When it comes to politics and the internet, birds of a feather really do flock together, according to research confirming the existence of online echo chambers among the most politically engaged Twitter users.
Flock of birdsA study of 2,000 Twitter users who publicly identified as either Labour, Tory, Ukip or SNP supporters has found they are far more likely to interact with others from the same party and to share articles from publications that match their views. Ukip supporters are also far more engaged with “alternative” media outlets, including Breitbart and Infowars, two US-based sites identified with the alt-right that have been regularly accused of publishing misleading or false stories. 
The research was carried out by the thinktank Demos, which looked at the tweets sent between May and August last year by 2,000 people who have publicly stated their political allegiance on their profiles and who had at some point addressed a member of parliament in their tweets.
Report author Alex Krasodomski-Jones said that while the accounts looked at were not representative of either the broader population or Twitter users, they provided a sample of Twitter’s “political classes” who were also more likely to be engaged in political debate and action outside the platform.
Krasodomski-Jones said the behaviour was exacerbated by some media outlets using polarised views to attract audiences. “This attention economy, vying for clicks, eyeballs, pushes people into very confirmatory outlets. The rising popularity of this sort of alternative news is something that caters specifically to a specific group. It’s more than just news – it’s ideologically driven.” 
As well as the more extreme US sites, Ukip supporters also counted for more than half of all links posted to articles on the Daily Mail, Daily Express, Sun and the Guido Fawkes site.

week 22 - The Guardian view on big data: the danger is less democracy. Editorial

The information gathered about us by the internet giants makes our political system vulnerable to new forms of manipulation. 

The Observer’s discovery that a secretive firm apparently bankrolled by a right-wing billionaire was at work in the Brexit referendum to sway voters selected on the basis of their Facebook profiles highlights the way in which the erosion of privacy can lead to an erosion of democracy – and will inevitably do so without firm, clear, principled action by governments and courts.
Facebook logo and smartphoneThe same firm, Cambridge Analytica, has also been credited with helping the Trump campaign in a similar way, although this is disputed by some observers. Even if we can’t know how effective such campaigns have been, they will spread so long as any political organisation suspects that its opponents might gain an advantage from them.
Willie Sutton, the American bank robber, explained that he robbed banks “because that’s where the money is”, and political campaigns are certainly going to use Facebook because that’s where the voters are. Unlike other social media, where you tweet to the converted, Facebook is well adapted to changing people’s minds: that is the basis of its stupendous valuation as an advertising channel. We have seen this with the phenomenon of “fake news”, but that is more or less public. Micro-targeted ad campaigns are by their nature private or narrow cast. They never reach outside their target audience.
There are two kinds of privacy under threat in the emerging economy, where everyone is almost always connected to the internet, and has their lives enmeshed in big data. The first privacy is the kind that we intuitively understand even if it is difficult to define objectively because, like modesty and shame, it is dependent on culture and context.
The ability to exploit the vulnerabilities that this data reveals should be controlled just as tightly as we try to control our security services. Democracy demands no less.

week 22 - Bad news for online advertisers – you’ve been ’ad, John Naughton

Precision marketing through digital and social media aims to open our hearts and wallets.
Advertisers shout, but who is listening?There is, alas, no such thing as a free lunch. The trouble with digital technology, though, is that for a long time it encouraged us to believe that this law of nature had been suspended. Take email as an example. In the old days, if you wanted to send a friend a postcard saying: “Just thinking of you”, you had to find a postcard and a pen, write the message, find a stamp and walk to a postbox. 
Two days later – if you were lucky – your card reached its destination. But with email you just type the message, press “send” and in an instant it is delivered to your friend’s inbox, sometimes at the other end of the world. No stamp, no expense, no hassle.

It is the same with using the cloud to store our digital photographs, browse the web, download podcasts, watch YouTube Lolcats, look up Wikipedia and check our Facebook newsfeeds. All free.Well, up to a point. Most of us eventually tumbled to the realisation that if the service is free, we are the product. Or, rather, our personal data and the digital trails we leave on the web are the product. The data is sliced, diced and sold to advertisers in a vast, hidden – and totally unregulated – system of high-speed, computerised auctions that ensure each user can be exposed to ads that precisely match their interests, demographics and gender identity.
And this is done with amazing, fine-grained resolution: Facebook, for example, holds 98 data points on every user. Welcome to the world of “surveillance capitalism”.
Still, consider the benefits for advertisers. Once upon a time, advertising was like carpet bombing. You paid a lot of money to put ads in newspapers and magazines or on television and billboards, but it was all hit and miss: you could never be sure what worked. As a US department store magnate, John Wanamaker, once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
They might. But eventually people will ask: what’s the rate of return of online advertising? Who’s benefiting from this vast, opaque, unregulated, unmonitored and ultimately user-hostile online auction system? Part of the answer may be glimpsed in the share prices of Google and Facebook. But mostly it’s to be found in the profits of the data-brokers, cookie monsters, trackers and other corporate creatures that lurk in the shadows cast by the internet giants. And they’re not talking.

Sunday 5 March 2017

Applying Feminism

1) What are the five types of feminism outlined on the first page of the Factsheet?

  •  Radical feminism - This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially in sexual relationships.

  • Liberal feminismThis type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gender roles and to attempt to change social policy to improve the position of women within the family.

  •  Marxist - feminism - is an approach that looks at women’s oppression in relation to capitalism and the class system. One of the aims of this type of feminism is to look at the role of domestic labour within capitalism, namely that women work in the home for ‘free’, and the role women play in producing the next generation of the labour force.

  • Black feminism -  is primarily concerned with black and Asian women’s experiences of oppression and exploitation. It combines ideas about capitalism, patriarchy and anti-racism.

  •  Postmodern feminism-    is associated with third wave feminists. It acknowledges the diversity amongst women and encourages individual women to find feminist ideas that combine with their own experiences of life to create a brand of feminism suitable for them
2) Which category would Judith Butler fit into? What about Angela McRobbie? Laura Bates and Everyday Sexism? Explain your answers.

Judith Butler would fit into the category of - liberal feminism as she believes that gender roles are ‘a performance’ and that male and female behaviour is socially constructed rather than the result of biology
Angela McRobbie would side with the category of - post modern feminism, due to believing that 
Laura Bates would fit in with post modern feminism, as she made a project for women to talk about their sexual assaults, etc. 

3) What was the difference between suffragists and suffragettes? Which approach do you agree with? 
Both were women’s groups interested in extending women’s rights in the late 19th and early 20th centuries but they had very different ways of expressing and achieving their aims.

Suffragists -  Liberal feminists
 The Suffragists wanted to expand rights for all women and tried to achieve their goals through moderate, peaceful and lawful means. They presented reasoned arguments at public meetings and used petitions to raise public awareness.

 Suffragettes - Radical feminists 
They believed strongly in what they were fighting for and were not afraid to use violent, confrontational and often illegal means to achieve their aims. They wanted the same rights as men and their chosen way to reach this goal was through ‘deeds not words’, most famously chaining themselves to the railings outside Downing Street and the houses of Parliament.

I agree more with the Suffragists, as I believe they took more of a rational approach. However, also agree with the Suffragettes as they felt the need to take a violent approach due to nothing being resolved or changed about women's rights. 

4) What was Laura Mulvey's argument regarding Hollywood film? Do you agree with it? Why?

Laura Mulvey argued that the cinematography of classic Hollywood films objectifies women; the camera ‘looks’ at women as if were a male and the woman is a desirable sexual object. She called this the male gaze and suggested that women are either viewed in a ‘voyeuristic’ way, which makes them ‘whores’, or in a ‘fetishistic’ way, making them ‘madonnas’ or virgins. 
Mulvey thought the only way to alter the representations of women in film was to completely change the cinematography of films by creating a new avant-garde style of feminist film-making.
I do agree with Mulvey's argument of the Hollywood industry mainly objectifying women as sexual objects, as most of the time we either see them in revealing clothes or due to what the men say to the women.  

5) Watch this YouTube video extract on Jean Kilbourne's Killing Us Softly series and list five examples she gives of the media objectifying women:

  1. Weight loss
  2. You have to be pretty, otherwise nothing else matters - "If your hair isn't beautiful the rest hardly matters".
  3. Women are only needed for their beauty - "My boyfriend said he loved me for my mind, I was never so insulted in my life" 
  4. Objectified as a "product" - "she's built like all our products: heavy where she has to take the strain" 
  5. "Made for women's extra feelings"
6) What is Killbourne's argument regarding the representation of women in advertising?
Killbourne argues that women are only used in advertising for the appearance/bodies. She also argues, that the media give a false idea and look on the way appear, as even models state that's not how they actually look;  "I wish I looked like Cindy Crawford." Therefore, she argues the media gives a false representation of what women actually look like. 

7) What is Naomi Wolf's argument in The Beauty Myth?
Naomi argues that the whole idea of what beauty is, is socially constructed and patriarchal. She also states that men are the ones who give the idea's and thoughts of what women are supposed to look like. 

8) Why is the representation of women in music videos a controversial topic for feminists?
It's a controversial topic for feminists as some argue that women especially in music videos are objectified, instead of being portrayed as an empowering role model. One theorist Sut Jhally, states that people are in fact influenced by watching certain things such as women in music videos. 
 
9) What is your view of female artists such as Nicki Minaj or Beyonce - do they empower women or reinforce sexist, patriarchal views?
I think female artists such as Nicki Minaj and Beyonce do empower women but at the same time they also reinforce the sexist patriarchal views, as through most of their videos they portray themselves as independent strong women, however, they do this in a very provocative manner.

10) Has new and digital media given women an opportunity to challenge sexist views or is it simply another media platform for women to be oppressed? Explain your view.
  New and digital media has given women an opportunity to challenge sexist views, as more women are able to come together and challenge these views. However, at the same time I do believe new and digital media gives people the chance to still reinforce these sexist views.

Thursday 2 March 2017

Identities and Film: blog task

1) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

    1. I am Ria Sokal.
    2. I am a student at Greenford High School.
    3. I am 18 years old.
    4. I am 5'2.
    5. I am always tired. 
    6. I am interested in Drama. 
    7. I am interested in Photography.
    8. I am Atheist.
    9. I am a sister.
    10. I am a drama student.
    11. I am a Media student.
    12. I am an English student.
    13. I am British.
    14.  I am Female.
    15. I am always complaining. 
    16. I am always listening to old school music. 
    17. I am always listening to music. 
    18. I am a cousin. 
    19. I am going to university. 
    20. I am adventurous.

2) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

Social groups and classifications:  


- I am a drama student.
- I am a Media student.
- I am an English student
- I am Female.
I am a student at Greenford High School
- I am 18 years old.
- I am 5'2
- I am always tired. 

Ideological beliefs: 
- I am British
I am Atheist.

Ambitions
I am going to university. 

Self-evaluations: 

- I am adventurous.
- I am always complaining. 
- I am always listening to old school music. 
- I am always listening to music. 
- I am always tired. 
- I am interested in Drama. 
- I am interested in Photography.


3) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?
My favourite film that I picked was, Alice In Wonderland. This shows that I'm quite imaginative, as the film is mainly based upon imagination. Alice herself, is quite good-hearted which and helps others, which I think resonate with my values and beliefs. Alice is also very adventurous, and I think I am too.  

4) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?

Wilde - 1997 
In this film, the audience is asked to allow people to be comfortable with their sexuality and beliefs, instead of being judged for it. 

Philadelphia (1993):
This film creates a moral panic mainly due to sex and aids. The film presents that being gay shouldn't be something that stops people from achieving what they want in life but instead should motivate you even more. 

The wedding Banquet (1993)
This film covers things such as race and homophobia. It presents traditional families, and this is shown through the Chinese man and the white man and their different traditions. 

The kids are alright (2010): 
This film shows a negative representation of two women who are portrayed as incapable of raising a family. 

Pride - 2014 
 This is a film about a group of people who are gay, and being accepted. However, in the film we see the audience confused about what the group is for. This film also shows, people, who are gay for example being comfortable with expressing who they really are.