
The media have multiple, overlapping roles which are fundamentally shaped by local contexts. Pretending that they don't leads to bad project design and policy making. It also fuels the mistaken belief that access to technology alone is enough to solve problems.
The point here is not that the media doesn't matter for development. It does. Increasingly. The point is that efforts to highlight the importance of the media should exist alongside, rather than seek to obscure, recognition of the complexities of the media's role. Ultimately, it's not helpful to pretend that the media always have a direct and positive influence on development.
In my opinion, I agree with Martin Scott and his final statement of media not always having a positive influence and it not solving our problems. I believe that sometimes media can effect us negatively.
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