NDM Baseline assessment: Learner response

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- Used examples in my paragraphs 

ebi: 

- No theories
- No institutions 
- No consideration of audiences 
- Examples are too general 
- No depth to analysis 





Developments in new/digital media mean that audiences now have access to a greater variety of views and values. To what extent are audiences empowered by this development?


Developments in new and digital media not only allows audiences to voice and share their opinions, but it allows them to debate and argue on certain topics. In this day and age, debates mainly take place online, through social media apps. One main social app that allows audiences to do so, is Twitter. 
This app allows people to stay updated with certain events going on around the world and voice their opinions. By doing this audiences are allowed to 'Tweet' what they want, moreover, if someone has already Tweeted something, audiences are able to 'retweet' that specific tweet showing they agree. Twitter also gives you the option of liking someone elses tweet, or tweeting something back. 
Additionally, Twitter isn't just used for socialising but it allows audiences to keep up to date with certain events trending, along with being able to raise awareness for certain things.
This therefore, gives audiences more of a chance to access a greater variety of views and values, as they are able to view other peoples opinions - worldwide. 
Furthermore, many celebrities are on Twitter and have a great amount of followers. Therefore, the two-step flow model can be seen in relation to Twitter, as certain celebrities are seen as opinion leaders. So once they tweet something, their followers could be influenced by whatever it is they have to say.
 In my opinion, I do think social media apps allow audiences to be empowered to a certain extent. However, due to audiences having the chance of following celebrities and being 'influenced' by what they have to say I don't think audiences are fully 'empowered', but they do have a greater chance of being able to access a variety of different views and values.